The influence of digital technologies on supply chain coordination strategies

Purpose This paper aims to investigate the impact of strategic transformation engineering order company (ETO) at level internal value-adding chain operations on its position as a sub-supplier. The is motivated and enabled by end-to-end business intelligence related processes revolving around product’s design, configuration engineering. investigation builds case-based research following company’s decision converting product portfolio only one family products, thus increasing process efficiency whilst same time enlarging market reach offering individualized innovative products. By digitally integrating sales, development production preparation, traditional trade-off between cost-effective solutions with high variety low lead-time significantly reduced. Design/methodology/approach A design science project has been conducted create knowledge effects integration across operations. Several cycles illustrate how based available technological enablers for inter-operation influence approach towards supply pipeline selection strategies. Findings Relating digital transformation, consequences means adopting several administrative in small-medium enterprises (SME) are studied. delivery performance SME improved, thus, having ETO comparable manufacturing company. findings show adoption state-of-the-art cross-operation challenges chain, coordination models. Research limitations/implications conclusions drawn single case. limitations associated call further work support generalization. Furthermore, long-term increased interoperability strategies requires investigation. Practical implications As evolve, new opportunities management arise, which put into question understanding that complex characteristics should be handled complexity reducing initiatives, opens up competitive companies high-cost countries. Social Enabling use human resources expanding (rather than running it only) aligned current economic political situation countries like Denmark potentially releases skilled employees from repetitive reengages them development. Originality/value embracing flexibility volatility an opportunity, this publication exemplifies move beyond hedging volatility, but systematically enable deal efficiently.